System and method for generating a modified design creative

ABSTRACT: A system for recognizing one or more objects of a design creative within an environment. A deep neural network model analyzes the objects, locates the design creative within media content, and identifies an object in the creative together with its attributes.

A compliance rule is applied to judge the distinctness and effectiveness of a brand product. An attention sequence and a heatmap are generated for the media content, and a first recommendation is produced from the compliance rule, the heatmap and the attention sequence.

Using the same model, a modified design creative is then generated automatically for the environment.